Creating landing pages that promote podcast episodes or audio content and encourage visitors to listen can be an effective way to drive engagement and conversions.

Here are some best practices to keep in mind:

Use a clear and compelling headline

Use a clear and compelling headline that summarizes the main topic of the podcast episode or audio content and encourages visitors to listen.

Include a brief summary

Provide a brief summary of the podcast episode or audio content that highlights the main points and key takeaways.

Use engaging images

Use engaging images that are relevant to the podcast episode or audio content to help attract visitors' attention and increase engagement.

Include a call to action

Include a clear call to action that encourages visitors to listen to the podcast episode or audio content. This can be a button or link that takes them directly to the content.

Include a media player

Include a media player on the landing page that allows visitors to listen to a preview of the podcast episode or audio content. This will help to increase engagement and encourage visitors to listen to the full episode or content.

Optimize for mobile

Optimize the landing page for mobile to ensure that it looks and functions well on different devices. As mobile listening is on the rise, this is crucial for driving engagement and conversions.

Use social proof

Use social proof such as reviews, ratings or testimonials from other listeners to build trust and credibility in the podcast episode or audio content.

By following these best practices, you can create landing pages that promote podcast episodes or audio content and encourage visitors to listen, increasing engagement and conversions.