Live streaming on landing pages can be a powerful tool for increasing conversions because it allows potential customers to see and interact with a product or service in real-time.

This can help build trust and credibility, and also provide a more immersive and engaging experience for the viewer.

Here are a few tips for creating engaging live streams that increase conversions:

1. Have a clear purpose for the live stream and make sure it aligns with your overall marketing goals.
2. Create a strong call-to-action that encourages viewers to take a specific action, such as making a purchase or signing up for a free trial.
3. Use interactive elements, such as polls and Q&A sessions, to engage viewers and encourage participation.
4. Use high-quality equipment and professional lighting to ensure that your live stream looks and sounds professional.
5. Promote your live stream in advance to build anticipation and encourage people to tune in.
6. Host experts or influencers to speak about the product or service to increase credibility.
7. Use the replay of live stream as a marketing tool to reach more audience.
8. Make sure to track and analyze the performance of your live stream and use that data to improve future live streams.