Using hidden pricing, which keeps prices hidden until the visitor takes a specific action, such as filling out a form or starting a free trial, can be an effective way to increase conversions.

Here are a few strategies for using hidden pricing:

Use a lead magnet

Use a lead magnet, such as a free trial or a white paper, to encourage visitors to take a specific action, such as filling out a form, in exchange for access to pricing information.

Use a landing page

Use a landing page to provide more information about your product or service and encourage visitors to take a specific action in order to access pricing information.

Use a pricing page

Use a pricing page to provide pricing information once the visitor has taken a specific action, such as filling out a form or starting a free trial.

Use a chatbot or live chat

Use a chatbot or live chat to provide pricing information to visitors who have questions or need more information before making a purchase.

Use a clear call to action

Use a clear call to action on your landing page, such as a button or form, to encourage visitors to take a specific action in order to access pricing information.

Use A/B testing

Use A/B testing to compare the results of different hidden pricing structures and optimize for the highest conversion rate.

By using hidden pricing, you can increase conversions by keeping prices hidden until the visitor takes a specific action, such as filling out a form or starting a free trial.

By using lead magnets, landing pages, pricing pages, chatbots or live chat, clear calls to action, and A/B testing, you can create hidden pricing structures that increase conversions.