The benefits of using trust badges on landing pages, and tips for creating landing pages that include relevant trust badges, such as security badges, privacy badges, and certifications
Trust badges, also known as trust seals, are small graphics that are displayed on a website to indicate that the site is trustworthy and credible.
They can include security badges, privacy badges, and certifications. Using trust badges on landing pages can provide several benefits, including:
Trust badges can help to build trust with potential customers by indicating that a site is secure and that personal information is protected.
Trust badges can increase conversions by making potential customers feel more comfortable providing personal information or making a purchase.
Trust badges can improve SEO by indicating that a site is trustworthy and credible, which can lead to higher search engine rankings.
Trust badges can enhance branding by reinforcing the company's commitment to security and privacy, which can increase customer loyalty.
To create landing pages that include relevant trust badges, consider the following tips:
- Use reputable badges: Use trust badges from reputable organizations, such as the Better Business Bureau or VeriSign.
- Place badges prominently: Place trust badges prominently on your landing page, ideally in the upper right-hand corner or near the form or the call-to-action button.
- Use multiple badges: Use multiple trust badges to indicate the different ways in which your site is secure and trustworthy, such as security badges, privacy badges, and certifications.
- Make sure badges are up-to-date: Make sure that the trust badges you use are up-to-date and that any certifications or accreditation that your company holds are current.
- Be transparent: Be transparent about what your trust badges represent, and what they guarantee to the customer.
Match the design of the badges to the website design, so it looks integrated and part of the landing page.
In summary, using trust badges on landing pages can help to build trust and credibility, increase conversions, improve SEO, and enhance branding. By using reputable badges, placing them prominently, and being transparent about what they represent, you can create landing pages that include relevant trust badges and increase conversions.